AFFIN Drives Malaysia’s AI Banking Future with a Human Focus
Malaysia’s banking sector is undergoing notable transformation as financial institutions incorporate advanced technologies to stay competitive. AFFIN Group has positioned itself at the forefront with its AFFIN Axelerate 2028 (AX28) Plan, emphasizing a human-centered banking model powered by artificial intelligence and cloud computing. This strategic initiative reflects the bank’s commitment to integrating technology while maintaining a focus on exceptional customer experience and societal impact.
Modernizing Core Banking with Cloud & AI
AFFIN is modernizing its core banking infrastructure by transitioning away from legacy systems to a cloud-based architecture. Key technologies enabling this shift include Microsoft Azure and the Möbius banking platform from Silverlake Cloud Computing. These technologies facilitate increased agility and scalability, allowing AFFIN to accelerate product development and respond promptly to customer needs. The cloud foundation also supports more robust data management and security frameworks, essential in the current digital landscape.
Empowering People: AI for Employees and Customers
An important aspect of AFFIN’s strategy involves leveraging Microsoft 365 Copilot to augment employee productivity and foster AI literacy across the workforce. By investing in AI skills development, AFFIN prepares its employees to operate effectively alongside intelligent systems, maintaining service quality amid technological advancements. This people-first approach extends to customers through AI-driven personalized services, contributing to broader financial inclusion in Malaysia by making banking more accessible and responsive to diverse segments.
AFFIN’s AI-driven transformation demonstrates a balanced integration of technology and human elements, positioning the bank to compete effectively in a rapidly evolving sector. For peers in the banking industry, AFFIN presents a viable roadmap on how combining cloud, AI, and workforce readiness can yield operational resilience and inclusive growth within emerging markets.
